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That Americanized live-action "Akira" project just won't go away, will it? Unfortunately, it may be the beginning of a trend. The studios have snapped up dozens of popular anime and manga properties over the past few years, hoping to cash in on the popularity of Japanese media among the Gen-Y crowd. Most of the resulting projects are stuck in development hell or have quietly been abandoned or forgotten about. However, if "Akira" proves to be a success, there are a couple of titles that we ought to be keeping an eye on:

"Noir" - This one's already in the bag. Originally "Noir" was a 26-episode 2001 anime series about a pair of female assassins, teenager Kirika and gun-for-hire Mireille, who team up together. Sam Raimi and Rob Tapert, of "Xena" and "Evil Dead" fame, are turning this into a series for Starz. I found the original anime pretty dull and uninspired in execution. The premise had some potential, though, and I think Raimi and Tapert could do good things with it. However, I worry that some of the concepts ping awful close to the new version of "Nikita" on the CW.

"Death Note" - Another one coming along quickly is Warner Bros' adaptation of the popular 2006 "Death Note" manga, which has already become an anime series and a trio of Japanese live-action films. Shane Black was announced as director back in January, with Anthony Bagarozzi and Charles Mondry scripting the tale of a death-dealing notebook and the twisted teenager who finds it. This could be a fun supernatural thriller, especially with Shane Black at the helm. Let's just hope no one tries to warp the cat-and-mouse premise and turn it into the next "Twilight."

"Ghost in the Shell" - The rights to produce a live-action film were snapped up by Dreamworks in 2008, and there have been rumors of various scripts and treatments ever since. Originally an 80s manga, followed by a groundbreaking 1995 animated feature, a sequel, and two seasons of an anime television series, the "Ghost in the Shell" has proven to be a versatile, enduring franchise with a big universe to explore. The first film remains one of the the major cyberpunk classics which, along with "Akira," played a big part in popularizing anime in the States.

"Cowboy Bebop" - The last anyone heard about the state of a potential "Bebop" movie starring Keanu Reeves was about a year ago, back in 2010. They had a script, but one that was more expensive than FOX was willing to foot the bill for. Subsequent rewrites didn't seem to be helping. It's a shame, because the excellent 1998 space cowboy series remains popular, and its style and tone are very western already. On the other hand, do we really want to see Keanu Reeves playing bounty hunter Spike Spiegel?

"Robotech" - This one was announced by Warner Bros back in 2007. Tobey Maguire would produce and possibly star in a post-apocalyptic reboot of "Robotech," which was itself an American adaptation of the 80s mecha classic "Macross." Like the "Ghost in the Shell" and "Cowboy Bebop" movies, we still hear developments popping up now and then, but as time goes on, it seems less and less likely that this one is going to find its way to the screen, especially since it's a much older and more obscure franchise than most of the others in the pipeline.

"Battle Angel" - And of course there's the movie that James Cameron's been talking about making for years, about the adventures of a cyborg girl named Alita, based on the manga "GUNM," which was released in North America as "Battle Angel." Cameron has had this thing in development for ages, supposedly waiting for special effects technology to catch up to his ambitions. It was supposed to be his next film in 2004, then his next after "Avatar," and now who knows? IMDB seems to be the only one willing to make predictions, offering a potential release date of 2016.

And now for the miscellanea. A "Ninja Scroll" remake was being prepped with Appian Way, but nobody talks about it anymore after the Wachowskis' "Ninja Assassin" went bust. "Voltron," or more likely a "Transformers" rip-off called "Voltron," might get made as soon as a few lawsuits and bidding wars get cleared up. I have no idea why Mandalay Pictures acquired the rights to "Full Metal Panic," as it was a lousy show and pretty low-profile. Warners nabbed the rights to "Bleach" last year, and promptly did nothing with them. I know the series is popular, but I can't think of a property less Hollywood-friendly. As for the live action "Neon Genesis Evangelion," I'm sorry guys, but I don't think it's ever going to happen. The concept art was neat though, wasn't it?
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Now this is how you do a reboot. You take a much-beloved, nostalgic property with a lot of room for improvement, keep the things that people love, toss the things that didn't work, put in the money to give the production values a big upgrade, and have creators at the helm who love and understand he original, but who also have the know-how to put together something modern viewers will enjoy. All the boxes have been ticked for the new Cartoon Network version of "Thundercats," which brings back Lion-O, Tygra, Cheetara, Panthro, and all your other favorites back in new anime incarnations.

Before you recoil at the thought of moe and mecha invading the "Thundercats" universe, let me set the scene. The new "Thundercats" places young Lion-O (Will Freidle) as prince and heir to the throne of the quasi-feudal kingdom of Thundera, home of the Thundercats. Instead of being a child in an adult body, he's a typical adolescent, distracted by tales of mythological technology and occasionally going out in disguise and getting into fights with ruffians. His adopted older brother Tygra (Matthew Mercer) is more level-headed and more capable, but a bit of a jerk to his younger brother.

However, there's not much time to squabble because the kingdom is soon under attack by the forces of the evil Mumm-Ra (Robin Atkin Downes) and his army of lizards. King Claudus (Lenny Kenney, the original Lion-O) puts up a good fight, but in the end Thundera is lost. And so, Lion-O is left to take up the Sword of Omens and lead a scrappy band of the remaining Thundercats on a long journey to regain his kingdom. Other regulars include the sleekly sexy Cheetara (Emmanuelle Chriqui), mischeivous street kids WilyKat (Eamon Pirruccello) and WilyKit (Madeleine Hall), avuncular Panthro (Kevin Michael Richardson), wizardly Jaga (Corey Burton), and Snarf (Satomi Kohrogi), a tubby sidekick/pet who doesn't speak in this version. Mumm-Ra's recurring underlings include the turncoat Grune (Clancy Brown) and a lizard heavy named Slithe (Dee Bradley Baker).

Visually, the new series looks like a mid-90s epic fantasy anime, and specifically Shoji Kowamori's "Vision of Escaflowne," with its lush environments, mix of low and high technology, and anthropomorphized cat characters. The designs feature interesting details, the animation is fluid, and the direction is top notch. I don't think it compares to the higher-end productions that have come out of Japan in recent years, but it's still a considerable leap in quality from the 80s version. Moreover, "Thundercats" follows the pattern of a typical anime action series, with an ongoing narrative that switches between plot-heavy and self contained episodes. And to my surprise, there actually turns out to be quite a bit of plot - much of it drawn directly from the older series. However the treatment of the material has been a bit more serious and a bit more in depth, though plenty of humor and cheesy moments keep things light. It wouldn't be "Thundercats" without the cheesiness after all.

The reaction to the show has been almost uniformly positive, and especially among the older fans who grew up with the original "Thundercats." My own memories are pretty hazy, but the show's creators have definitely been using the established "Thundercats" mythology to give the new series more texture and history. It has its own attitude and its own ideas, but there's also a comforting sense that the people in charge love and cherish the source materal. New viewers don't need to know anything about the older incarnation to enjoy it, but those who are familiar with the original show will find cameos of minor characters and other references in abundance. Online discussions of the current episodes frequently bring up old enemies or storylines that fans would like to see return in the new series. That's a vote of confidence if I ever saw one.

At the same time the creators have been doing a fantastic job with original characters. The stand-alone episodes have been my favorites so far, with Lion-O encountering a colony of plant people and getting himself caught up in an extended "Usagi Yojimbo" homage. The new "Thundercats" isn't just updating Third Earth and Thundera, but expanding them. There are intriguing new layers, like the suggestion that the dominance of the Thundercats over the other anthropomorphic animal races may have been the result of past injustices. Nothing too dark or weighty, but it's opening more terrain for the 'Cats to explore.

I like the show's ambition and the approach it's taken so far, so I'm rooting for its success. I'd be much happier with the recent surge in reboots if more of them were like this.
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I know it's only been a month since my last follow-up post, where I gave updates on various entertainment news items I'd previously written about, but there's been a lot going on that deserves some timely commentary.

DirecTV's New Bet on Video On Demand - I swear they never learn. The newest chapter in the early video-on-demand (VOD) wars involves Universal offering the new Brett Ratner comedy "Tower Heist" on Comcast's VOD for $60, three weeks after it premieres theatrically. Cinemark Theaters has threatened a boycott, but everyone else seems to be rolling their eyes. Who on earth would want to pay $60 for a VOD movie? If nobody wanted to pay $30 for a film sixty days after its release in the DirecTV experiment, what makes Universal think anyone wants to pay $60 after twenty-one days? To be fair, the star-studded "Tower Heist," which features Ben Stiller and Eddie Murphy, is on track to be a bigger movie than anything DirecTV was offering, but this venture seems designed to fail. But hey - maybe that's the point. If "Tower Heist" on early VOD proves to be a major failure, maybe it will put a final nail in the coffin of this nutty trend.

Why Does Arrietty Have Two English Dubs? - As some predicted, Disney has given up its rights to theatrically distribute all but the most recent Ghibli films to GKIDS. Disney will retain the DVD and other home entertainment rights, which lends credence to the idea that they might be moving away from future theatrical distribution of the Ghibli films. Also Stateside anime fans are still waiting for "Arrietty" to hit theaters in February. The old joke about Disney dragging their heels in releasing Ghibli films is getting awfully relevant again.

The Playboy Club and H8er were the first new shows of the fall season to be cancelled. Good riddance.

All "Simpsons," All the Time - In an interesting twist, the future of "The Simpsons" was recently in jeopardy because contract negotiations with the cast got contentious again. The show has gotten less profitable over time with declining ratings, forcing FOX to cut costs. In fact, according to the LA Times, ending the show might become the more lucrative option for FOX, because that would trigger the ability for them to renegotiate syndication deals and sell rights to the reruns to new platforms. But for now, "The Simpsons" has been renewed for two more years. And for those of you who are actually still watching the show, this year's "Treehouse of Horror XXII" is scheduled to air on October 30th.

The "Human Centipede II" Ban - The British censors have given "The Human Centipede 2 (Full Sequence)" a rating and the go-ahead for public exhibition after the filmmakers trimmed a few minutes of the most graphic material. This is an about-face from their earlier declaration that the film on the whole was so egregiously offensive, that no cuts could be made to render it watchable. You could argue the merits of who won and who lost in this clash, but I'm just glad that the BBFC realized that banning a film based on thematic issues was setting bad precedent. However, that won't save "Centipede" from a flood of bad reviews, many of which charge the film with a far worse crime than being offensive - being boring.

Delicious is Going Down - The beloved social book marking site Delicious was supposed to have been rescued from shutdown by Avos, which bought the site back in April. YouTube co-founders Chad Hurley and Steve Chen were supposed to relaunch a new and improved version of the site. Well, the relaunch happened at the end of September, rendering the site unusable. Functions have disappeared, bugs are everywhere, and the user base is in revolt. I hope the guys behind the scenes figure out how to fix things quick.

And Your Host, Betty White - Finally, I commented in the linked article last year that I thought Andy Rooney was looking worn and sounding increasingly out of touch. So I, for one, welcomed his recent departure from the "60 Minutes" roster. It was great to have him as part of the television landscape for so many decades, but I felt Rooney hit his expiration date a few years ago and congratulate him on his retirement. There's been some discussion of who "60 Minutes" might bring on to replace him - apparently Lewis Black turned the job down - but I don't know how I'd feel about someone else taking over the closing segment. It's just too soon.
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Sometimes being a media junkie can get a little overwhelming. I know I'm lucky to have the free time to indulge in watching movies and television at all, and that I have access to so much content, but lately my "To Watch" list has been getting out of hand. Here's a sampling:

- I'm currently about two weeks behind on "The Daily Show." I usually watch the shows online the next morning before I go to work, or I catch up on multiple episodes over the weekend. However, lately the morbid hijinks of the would-be Republican presidential candidates has been depressing, so I put them off for a couple of days, and the backlog built up, and now I'm seriously considering just skipping all the ones I missed and moving on.

- A few months ago I saw ads announcing that a new season of "Project Runway" had started on Lifetime, and I made the mental note to seek it out. And then I turn around and find news articles popping up about the upcoming finale. Already?! It turns out that season nine is currently about two thirds of the way through, so I still have time to catch up if I want to. It used to be that I never missed a season of "Project Runway" or "Top Chef," and now I have no idea how long it's been since I watched either. What year was Mondo on "Runway"?

- The new fall season just started, which means I should be out there gobbling up pilots and reporting back on what's good and what isn't and what may need a few more episodes to render a verdict. I haven't watched a single premiere so far. Not one. Fortunately most of the shows that have made their debuts so far haven't been getting very good reviews, which assuages some of the guilt. However, I need a replacement for "Law & Order: SVU," and I need to figure out if it's going to be "Prime Suspect," "Person of Interest," or something else. After those two, "Pan Am," and "Terra Nova," I think I'm in the clear until the fairy tale stuff lands in late October.

- And of course, all my regular shows are coming back. "Big Bang Theory" and "Community" are both on at the same time tonight, as usual. I just realized I missed the season premiere of "Criminal Minds," which reversed course and brought back AJ Cook and Paget Brewster after the spinoff crashed and burned. And "Nikita" starts again tomorrow. And "Mythbusters" is back next week. And Charlyne Yi is on "House" this year! I love her! And the season premiere has House incarcerated, which feels a little too much like that premiere they did with him in the mental hospital, but whatever. I have to see how they're going to write off Cuddy. I guess I should at least watch the premiere of "Law & Order: SVU" too, to see what happens to Stabler.

- Meanwhile, I'm still trying to keep up with a few summer series like "Breaking Bad" and "Doctor Who." They've both been really strong this year. Writeups are forthcoming.

- Gee that new "Thundercats" reboot looks good. And "Young Justice" is back. And I really need to check out that new "Batman" cartoon, "The Brave and the Bold." Wait, what do you mean it just ended after three seasons on Cartoon Network?! This may be the year I finally stop watching cartoons since they keep getting pushed farther and farther back in the mental queue. Don't even get me started on the anime. Five years ago I was among the most hardcore otaku you ever met, and now I have no idea what's popular anymore. What's "Tiger & Bunny" about? And when did I last watch "South Park"? I used to love that show.

- Oh boy. "60 Minutes" is coming back soon too. And I'm so far behind on "Frontline," I don't even - gah.

- September is traditionally a slow month for movies. The blockbuster season is over but the awards contenders haven't started campaigning to the masses yet. However, there are more than a few films still in theaters that I'm debating over whether I want to see now or if I can wait for DVD. I might sneak off to a matinee of "Rise of the Planet of the Apes" in the near future. And my Netflix queue is still full of titles from earlier in the year and I'm picking through the last few stragglers from last year. I think once I get through this batch of September releases, that'll be it for 2010 and I can finally put that Top 10 list out. This is about the same time that I did it last year, so I guess I'm still on schedule?

Okay, so what's my game plan? Usually I watch a movie a day, but with the influx of new TV programming I think I might take a break after this month of Netflix expires and I get the Top 10 list out, and I'll just play catch-up on the TV side for a week or two. There are going to be a couple of series I don't see myself keeping up with regularly anymore, like "Hawaii Five-0," and as much as I like my news and information shows, I'll probably end up picking and choosing among episodes based on what they're covering. Consequently, you'll probably be seeing a lot of blogging about TV shows for a little while until I regain my media equilibrium.

Whew.
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According to the LA Times, FOX is considering an entire digital cable channel devoted to "The Simpsons." Wow. My first reaction is to wonder if there's really the demand for that much "Simpsons" out there. Then again, the show airs in syndication practically around the clock in some places, and having a single channel devoted to the show probably beats having to hunt for it every time you want to catch a different airing. And I do remember my brother and I sitting though an awful lot of "Simpsons" reruns when we were younger, and it probably accounted for a good chunk of the total programming we regularly watched during the late 90s.

But still, an entire channel? Could you really program a whole cable channel with a single show? Well, "The Simpsons" has been running for twenty-two seasons and amassed at least two hundred and fifty hours of content. Math tells me that you would have to watch for ten days straight with no breaks to see them all. Assuming a staggered schedule and that most viewers consistently watch at certain times of the day, a subscriber could easily go months without seeing a repeat. And a real "Simpsons" obsessive would probably love to have so much access to so much "Simpsons" all at once - oh wait.

Most "Simpsons" fans have already bought the DVD sets (I have joint custody of the first four seasons with my brother), which means that they probably already have constant access to all their favorite episodes. Subscribing to a "Simpsons" channel to access the same content would mean that they would still have to look through schedules to see when their favorites were airing and sit through commercials - yes, almost all the channels on the upper cable tiers still have commercials. And of course there's the old argument that "The Simpsons" isn't worth watching past its first seven or eight seasons. I still watch the "Treehouse of Horror" specials every year, but that's about it. And that means that the discerning subscriber wouldn't be watching at least two thirds of the content he or she would be paying for.

On the other hand, most viewers aren't nearly so picky. Some people like the experience of watching shows live with commercials between the act breaks. Getting randomized episodes instead of picking and choosing yourself could be seen as a plus. And there's a good chunk of the viewing audience that just wants something familiar on the tube to veg out to, and "The Simpsons" is always a good standby. But you have to wonder if these are the kind of viewers who would seek out a cable channel specifically devoted to "The Simpsons," especially at the rates FOX is charging these days. You could buy a whole season of the show with the extra fees it would cost to get the "Simpsons" channel for a month or two through the usual cable providers.

I can see the novelty of the idea, but I don't think that a "Simpsons" exclusive channel makes any sense. The only content you could have are the reruns, a single movie, a couple of specials, and whatever "Simpsons" themed original programming FOX can think up ("Simpsons" game shows? "Simpsons" reality TV? A "MST3K" revival with "Simpsons" characters sitting in for Joel and the Bots?). Most people love "The Simpsons," but would probably balk at subscribing to a channel that is only "Simpsons" and nothing else. The only circumstances where you might get enough real interest is if the channel were the only place to see the older episodes being broadcast, and that's just not going to happen. Syndication is too lucrative, and removing the reruns from wider circulation would hurt the show in the long run.

What I would do if I were FOX would be to launch a FOX animation channel, and add "Family Guy," "King of the Hill," and "American Dad" to the mix, which is what I suspect would end up happening anyway. Or, if the rights to those shows are tied up for a while, air out the archives and get some use out of those moldering episodes of "The PJs" and "The Critic." Figure out where the hell the Saturday morning guys stashed "Toonsylvania" and "The Tick." Even if the primary reason for the channel's existence is "The Simpsons," there's no reason for FOX to paint themselves into a corner by limiting themselves to a single show - even if it is "The Simpsons."
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It's Labor Day, and the 2011 summer movie season is over. I didn't get out to theaters nearly as much as I wanted to, and I wound up skipping a lot of the bigger franchise films like "Pirates of the Caribbean" and "Cars 2" in favor of smaller films like "Midnight in Paris." I'm not sure if I should be writing a wrap-up post like this since I only saw about a dozen films this summer in total, and not a single comedy or horror film. However, perceptions are everything and I've been keeping up with the box office reports and Monday morning quarterbacking, so I've got a good sense of which films have been considered hits and which are flops. Overall, this has certainly been a better year than 2010 for summer movies, but there have also been some notable misfires and interesting wrinkles. Let's take a look at this year by its biggest trends. One quick note - I'm not covering the superhero films in this post, but I wrote up an entire blog entry about them over here.

The Sequels - The great big franchises certainly made money, but there's been a distinct sense of diminishing returns with the majority of them. "Transformers," "Cars," "Kung-Fu Panda," "X-Men," "The Hangover," "Spy Kids," and "Final Destination" all turned in new installments that didn't do as well as the previous ones. Three that broke the trend were "Fast Five," "The Rise of the Planet of the Apes," and the final "Harry Potter" film, which were all among the better liked and better reviewed films of the summer. I was pleasantly surprised by "X-Men: First Class" and knew "Transformers 3" was inevitable, but there were several weeks where all the reviewers seemed to lament over totally unnecessary sequels like "Pirates 4" and "Cars 2." It became a running joke that "The Hangover Part II" was exactly the same as the first one.

Falling Stars - Who would have thought fifteen years ago that Tom Hanks and Julia Roberts wouldn't be able to drive "Larry Crowne" to the top of the box office charts? Or that Jim Carrey would flop so badly with "Mr. Popper's Penguins"? You might argue that both films were widely panned, but that wouldn't have stopped a movie star with any real clout back in the day. Even more significant than the drop in movie star fortunes has been the inability of directors like J.J. Abrams and Jon Favreau to turn "Super 8" and "Cowboys & Aliens" into blockbusters based on their names alone, even with Steven Spielberg lending producer credits to both. "Super 8," is a decent film, and has made a healthy profit, but it's not nearly as big as many were hoping it would be. "Cowboys & Aliens," sadly, was a waste of everyone's time.

Women and Kids - "Bridesmaids" and "Bad Teacher" made women in comedy hot commodities. Meanwhile, softer romantic-comedies like "Something Borrowed," "Friends with Benefits" and "Crazy, Stupid, Love" did moderately well despite staying under the radar. The biggest hit driven by female audiences, though, may well end up being "The Help," one of those August surprises that's just kept going and going. After four weeks of release, it's predicted to be at the top of the box office again for Labor Day, and has left a trail of high-profile busts like "Fright Night," "Conan," and "Don't Be Afraid of the Dark" in its wake. Meanwhile, never count out a kid-friendly animated film. After a spring season dominated by "Rio" and "Hop," we shouldn't have been surprised when "The Smurfs," despite awful reviews, drew hordes of kids into the theaters.

The Encroaching Art House - The best films I saw this summer were limited releases, namely "The Tree of Life" and "Midnight in Paris." I've also generated a "to watch" list of other art house as long as my arm, titles that I wish I could have swapped out with some of the mainstream releases: "The Guard," "Attack the Block," "The Devil's Double," "Another Earth," "Beginners," "The Whistleblower" and lots of documentaries. What struck me about so many of the art house films is that we're seeing more genre and mainstream-friendly entries. The line between the studio and indie content is getting blurrier, especially when you look at the glut of cheap studio pictures dumped in theaters during the late August weeks.

Overall, I think this has been a summer of reduced expectations and less risk taking. The studios have been staunchly sticking to the reboots and sequels in greater numbers than ever before. I wrote off many of these before I saw them, but to their credit, many wound up surprising me. At the same time, several films with original premises that I was anticipating, like Jon Favreau's "Cowboys & Aliens," turned out to be terrible. Old standbys like PIXAR proved to be fallible. There's was really no way to predict what was going to work and connect with audiences and what wouldn't. If nothing else, it was an exciting summer and one that got me to reevaluate some long-held assumptions.

Next year may be one for the ages with "The Dark Knight Rises," "The Avengers," "Brave," the "Alien" prequel "Prometheus," and many more. But first, dust off the pretentious cineaste hats. It's festival season again, and the awards races are just around the corner.
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It's that time again. There have been recent developments regarding several topics I've blogged about in the past few months, that I thought could do with some additional notes and commentary, but didn't warrant a whole new write-up to themselves. The original posts are linked below for your convenience.

Would You Use Movie Pass? - It's baaaaack! After the scrapped Bay Area test run a few months ago, the MoviePass service has rustled up a new partner in Hollywood Movie Money, and is going to try another limited roll out of its subscription theatergoing service in a few weeks. Among other new details, the monthly cost won't be $50 for everyone, as initially reported, but will vary depending on the cost of movie tickets in your area. That should make the reluctant theater chains a little less reluctant, though there's probably still going to be considerable resistance to this scheme. I still think MoviePass is a promising idea, and I'll be rooting for them.

2012 May be DiCaprio's Year - DiCaprio is still on track to appear as the baddie in Quentin Tarantino's "Django Unchained," but it looks like he'll be taking on the lead role in Martin Scorsese's remake of "The Gambler" instead of Clint Eastwood's remake of "A Star is Born" after that. The latter film is going to face significant delays regardless, because of female lead Beyoncé Knowles' recently revealed pregnancy. That may mean that 2012 will be the first year in recent memory where we won't have a new film from Clint Eastwood. As for "The Gambler," I never saw the original with James Caan, but this sounds like exactly the kind of challenging dramatic role that DiCaprio has gotten so good at - and that I wish he'd take a break from.

Oh PIXAR, Say It Ain't So - Breath a sigh of relief, PIXAR fans. At the recent D23 Disney fan convention, two new PIXAR films were announced, both original projects. First in 2013, we'll get "The Untitled PIXAR Movie About Dinosaurs" (see the delightful logo here), which will speculate as to what the world might look like if dinosaurs hadn't become extinct. Peter Doctor, the director of "Monsters Inc," is working on a movie slated for the following summer that will explore the "world inside the human mind," which is a pretty vague description but an intriguing one. The important thing is that it appears that PIXAR's recent spate of sequel-itis was only temporary, and the studio is getting back to the business of creating new properties instead of simply exploiting its old ones.

Casting Katniss - The MTV Video Music Awards premiered the first bit of teaser footage of next year's film adaptation of "The Hunger Games." It didn't really show us much except Jennifer Lawrence in costume as Katniss Everdeen stalking through a forest with a bow and arrow. I thought it was actually a pretty poor piece of promotional material, since it doesn't properly explain the premise or give you anything interesting to look at. That didn't stop entertainment writers from offering analysis of its minutuae as usual. However, the clip does show that Lionsgate is very serious about pushing "The Hunger Games" as the next big new fantasy franchise. Things are looking up for the studio, especially since Carl Icahn finally gave up his takeover attempts a few days ago.

DirecTV's New Bet on Video On Demand - This one just makes me laugh. The premium video-on-demand (VOD) service that had theater owners so incensed was finally launched back in April on DirecTV. The results have been awful. It turns out that next to nobody wants to spend $30 to watch a new-ish release on pay-per-view before it hits DVD. In the middle of a recession, who on earth has the kind of money these days? Oh right, the studio executives who thought this was such a great idea in the first place. Experimentation with early VOD continues, however. The upcoming Taylor Lautner film "Abduction" will be the next test, which will be made available later than the DirecTV offerings, but still a month before the DVD premier, and cost a much more reasonable $7-8 per viewing.

Where Did All the Stephen King Adaptations Go? - Well, it looks like "The Dark Tower" project has stalled for the time being, but it was recently annouced that Steven Spielberg will be producing that Dreamworks adaptation of "Under the Dome" for Showtime, possibly as a full series instead of a miniseries. I don't know how long you could really sustain the premise of a town trapped under an invisible dome, but who knows? And a team-up of Spielberg and King is definitely something to get excited about.

Nuts, Netflix! - Well now we know what they needed the money for - to try to convince a reluctant Starz to renew their content deal. Despite Netflix offering ten times the price they were currently paying, Starz called it quits over Netflix's refusal to impose a new pricing structure that would have charged viewers additional fees to access their content. It's still to early to say how much this will affect Netflix, but it may be a major blow.

'Til next time.
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Another day, another round of drama over the summer box office. Yesterday Hollywood was holding its breath as "The Smurfs" and "Cowboys & Aliens" were neck and neck in box office receipts for the weekend, both bringing in an estimated $35 million. The final Monday numbers revealed that "Cowboys" edged ahead by about $1 million, but it's not much of a victory considering that the $36.4 million total is well under all the estimates for what the picture should have made. "Cowboys & Aliens" had multiple big-name actors, was directed by Jon Favreau, and had a slew of well-known producers and writers attached. That doesn't mean it wasn't a crummy film, which it was, but it should have been easier to sell than "The Smurfs," which had even worse reviews and was one of those CGI revamps of classic cartoon characters that everyone over the age of eighteen hates with a passion, right?

If there's one lesson, one mantra that any movie-loving box-office watcher needs to learn in order to stay sane, it's this: more often than not, you are not the target audience. Why do horrible, awful films constantly make so much money? Usually, because they have found a way to appeal to a specific audience that wants to see a certain type of movie. In this case, it's little kids with no prior experience with "The Smurfs," and their not-too-picky parents. "The Smurfs" was made for the youngest segment of the audience, and in the absence of any other prominent movie aimed at this age group available right now, it's the obvious choice for families. "Cars 2" is almost gone from theaters, the last "Harry Potter" is too dark and scary for anyone under ten, and Disney ran a terrible ad campaign for "Winnie the Pooh" that positioned it as a nostalgic throwback instead of a fun children's movie. "The Smurfs," on the other hand, had a lot of visibility and everything about it reads as safe, hamless, brightly-colored, and cute. If it keeps the tots occupied for eighty minutes, who cares who directed it?

Movie geeks may despair, but let's be honest here. There have always been films made for children, and most of them have been terrible. We dragged our parents to lousy children's films in the past just as the kids of today are dragging us to "The Smurfs" and "Alvin and the Chipmunks." Nostalgia may make the old days seem better, but outside the wondrous realms of Disney and Steven Spielberg, there was a lot of drivel out there. Those old "Smurf" and "Chipmunks" cartoons, which were among the earliest bits of television programming I can remember, are practically unwatchable today. And of course they are. They were made for kids with undeveloped noggins, just like the new ones are. Kids like loud, obvious humor, repetitive stories, broad characters, and a lot of chaotic excitement. We did too, when we were that age. So I don't begrudge "The Smurfs" its success, even though I think it's remarkably lazy for Hollywood to keep recycling older characters like this. On the other hand, there have been a few bright spots in the 80s revival - some kids' properties like "My Little Pony," and "Thundercats" came back better than the originals.

"Cowboys & Aliens," for all the big names involved, actually alienated the young male audience it was targeting. According to the LA Times, the viewers that turned out for the film were predominantly older. There have been various theories as to why this happened, such as younger audiences being turned off by high ticket prices, the unfamiliar Western elements, or that they actually listed to reviewers for once (yeah right). Whatever the reason, by missing its target audience, "Cowboys" was left high and dry. The marketing campaign hadn't bothered trying to attract women or kids who might have helped to boost the film's numbers, a tactical error made too often when the studios forget that young male viewers are often as much a niche as anyone else. This isn't the first time this year that the young adult demographic has proven to be unreliable, and some have suggested that it might be indicative of a more monumental shift in the makeup of theatergoing audiences.

Does this mean fewer films like "Cowboys & Aliens" aimed at the teens and twenty-somethings? Will fewer young men going to the movies result in fewer films made for them? Possibly, but what's certain is that studios are going to be more careful about how it spends money on fillms for this audience in the future. "Cowboys" cost around $160 million, and while there are no official numbers for "The Smurfs," similar films usually cost about half as much. Animated family features have proven to have much better returns than geek-flavored action movies lately, especially overseas. Heck, adult-oriented prestige pics did better business last year, and nobody's supposed to go see those anymore. Hollywood might not be culturally inclined to change its ways, but financially they can't ignore the trends. Targeting the traditional summer movie crowd of young men only doesn't work anymore.

So get used to hearing those words, fanboys: you are not the target audience, and you may be even less so in the future.
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The trailer for the UK release of Studio Ghibli's "Arrietty" has been making the rounds, which will feature Saoirse Ronan in the title role. The Brits will get to see the film in theaters this August, six months before the American release in February, 2012, because different companies ended up with the distribution rights in each country. Optimum Releasing will be handling the UK distribution, and as with all the recent Ghibli films, Disney's Buena Vista has the North American distribution. According to Boxoffice Mojo and IMDB, it looks like Optimum has had the rights to distribute the Ghibli films as least as far back as "Spirited Away," though they previously used the Disney dubs. This is apparently the first time that Optimum has opted to dub one of the Ghibli films itself. Disney will still be doing its own version, featuring Carol Burnett, Will Arnett, Amy Poehler, and a couple of Disney Channel tween stars to play the kids - pretty much par for the course for them.

And now we're left with a dilemma. I've never had a problem with Disney's dubs of the Ghibli films, aside from some slight dumbing down of the scripts for younger audiences. They've done a great job of attracting good talent, and using Disney's considerable resources to turn out far more polished work than most other domestic anime dubbing outfits could ever hope to. Yet "Arrietty" is based on Mary Norton's "The Borrowers," a British series of children's books. It seems more fitting that "Arrietty" should have a dub featuring UK actors. And I'm sorry, but Saoirse Ronan wins out over Bridget Mendler from "Wizards of Waverly Place" no matter how you cut it. On the other hand, the Ghibli film rewrote the material so the story doesn't place in any particular place or culture. There's no reason why Arrietty shouldn't have an American accent. So there's no point in making comparisons or playing favorites until we've actually heard some of the Disney version.

I guess the question is whether the two different dubs are going to cause confusion, and if there might be enough demand for the UK dub among American viewers to affect the performance of the US one. I doubt the American audience was ever supposed to be aware of the British version, but in the age of the Internet, it was only a matter of time. The way the release dates are scheduled, the Optimum version of "Arrietty" might be released on DVD in the UK a month or two before it hits theaters in the US, and savvy, impatient Ghibli fans could easily import them. If Disney and Buena Vista are unhappy about this, they only have themselves to blame for dragging their feet. The film has already reached DVD in Japan and France, and will see theatrical release in most of the rest of Europe this summer. At the time of writing, the US is the last major market where "Arrietty" will be released.

But then, Disney doesn't have as much incentive. "Arrietty" has already been a substantial hit in much of the rest of the world, and banked north of $120 million, but Ghibli films generally don't do so well in the United States. The highest grossing Ghibli film in the US to date has been "Ponyo," which only pulled in $15 million, despite an unusually wide release in 927 theaters. "Arrietty" was expected to open in the US in 2011, and I worry that the delay signals that Disney might be tiring of the small returns and the difficulty in marketing these pictures. Opening in February also means that "Arrietty" won't be up for awards contention this winter, unless it's also getting a yet-to-be-announced limited release in December. Some have speculated that Disney might stop theatrically releasing future Ghibli features altogether and send them straight to DVD, where they make most of their money. This would be a shame, since the Ghibli films are always visually spectacular and really deserve to be seen on the big screen.

I for one am still waiting for "Arrietty" to reach theaters here in the US, but I'm also considering my options. I balked at the cost of importing a Japanese DVD, but the European and British ones aren't nearly as pricey, and I'm probably going to buy some version of "Arrietty" anyway. Since the British dub has a cast at least on par with the Disney one, and it's probably the only way I'll ever be able to get a look at that version, buying a Region 2 UK release instead of a US one is a very tempting possibility. Having two different English dubs out there might seem a little odd, but it's opening up some interesting new options here. This could turn out to be a good thing for Ghibli fans.
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I don't think I need to tell anyone that "Cars 2" opens today, and that anticipation for it has not been high among the over-twelve set. The reviews have come in and they're bad. They're not remarkably bad compared to some of the other animated stinkers we've seen over the years, but they're awful for a PIXAR movie. On the RottenTomatoes review aggregation site, "Cars 2" is currently at 37% positive reviews. Before this, PIXAR's lowest-rated showing was the first "Cars" movie, that pulled in 74% positive reviews five years ago. And it seems that everyone else in the media can't stop talking about it - after eleven massively successful, well-received animated films, PIXAR has its first dud.

Scoffers may point out that the dismal response may be due to reviewers holding PIXAR to a much higher standard than films from Dreamworks, Blue Sky, and the other CGI animation studios. Surely this isn't fair. There's no reason why a commercial studio like PIXAR shouldn't capitalize on its sterling brand name and churn out an occasional mediocre sequel for easy money, without incurring so much scorn. The trouble is, of course, that sterling brand name only exists because PIXAR has built its identity around its reputation for quality. We expect "Kung Fu Panda 2" and "Puss in Boots" ("Shrek 5," let's be honest) from Dreamworks, which has always billed itself as more cynical and profit-driven. PIXAR is supposed to be special, the animation studio that holds itself to that much higher standard. They're supposed to aim for more Oscars, not bigger paydays.

Sadly, there's every indication that "Cars 2" exists primarily because the "Cars" franchise generates billions in merchandising profits, far outstripping many of the other recent PIXAR films like "Up" and "WALL-E." The original "Cars" is regarded as one of the studio's weaker films, a passion project of director John Lasseter's that appealed mostly to the younger crowd. Most critics gave it a pass because you could tell it was a well-intentioned film, even if it wasn't a masterpiece, but certainly few were clamoring for a sequel. Moreover, it's long been part of the PIXAR narrative that they don't make sequels unless they have a rock-solid story for one. It's another way they distinguish themselves from the competition. Before "Cars 2" the only PIXAR sequels were "Toy Story 2" and "Toy Story 3," critical darlings that are often ranked among the best animated films ever made.

Now we have "Cars 2," and the narrative falls apart. I haven't seen the film myself, but I trust a lot of the reviewers who have come away from it disappointed, and I think it's safe to say that "Cars 2" isn't up to the usual PIXAR standard either in conception or execution. Even more worrying is what lies in the future for the studio. 2013 will bring a direct-to-video "Cars" universe spinoff called "Planes," being billed as something of a training project for a PIXAR satellite studio. Then comes a "Monsters Inc" prequel titled "Monsters University." There will be a new PIXAR original next summer, "Brave," which is already seeing some early marketing rollout. However, it's hard to ignore that PIXAR's output from 2010 to 2013 is going to end up being sequel, sequel, original movie, spinoff/sequel, and prequel. This may be a signal that the decisionmaking at PIXAR has taken a more finance-minded turn. Or to use the general parlance, they've sold out.

What happened? What is going on? PIXAR movies always do so well at the box office, surely they're not in any dire financial straits, are they? Well, the short answer is that the animation studio itself is fine. But there is the little matter of Disney, which acquired PIXAR back in 2006, which is why all the logos now say "Disney PIXAR" instead of just "PIXAR." Disney is a very different company from PIXAR, and financially they haven't been doing as well. I don't want to say that Disney is meddling with PIXAR, but the new partnership is probably a major reason why PIXAR has suddenly embraced franchises, which are less risky, easier to market, and present so many more opportunities for merchandising - where the bulk of the money for children's films usually comes from. PIXAR fans may have been perfectly happy with "Ratatouille," "WALL-E," and "Up," but Wall Street was aghast that the characters from these films were less kid-friendly, and thus couldn't be plastered on everything from soda bottles to underpants.

My hope is that PIXAR's current case of sequelitis is only temporary until John Lasseter can help get Disney's own animation divisions back on their feet, and they can start churning out the safer, more product-oriented properties, and PIXAR can go back to being the PIXAR we know and love. Sadly, it's awfully hard to put the genie back in the bottle, and all that easy merchandising money is going to be difficult to say no to. The more realistic outcome is that PIXAR is going to be much more sequel-friendly from this point out, like all the other studios, but it'll still hopefully be able to make its more artistically ambitious, less commercial films too. At worst, they'd become another Dreamworks, which wouldn't be such a bad thing. Dreamworks has made some wonderful films recently. If "Cars 2" turns out to be just an uncharacteristic bump in the road, there's no reason why the PIXAR brand couldn't still stand for first-rate, quality animation.

But I can't shake the sense that we've hit a turning point. I don't know if PIXAR - and the PIXAR name - are ever going to be quite the same again.
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It took me a while, but I finally caught up on all the "Futurama" direct-to video movies and the first half of the sixth season, just in time for second half, which will premiere on Comedy Central this summer. While the first few episodes of season six were airing last year, I heard a lot of complaints about how the show just wasn't the same, and comparisons were made to the decline of "The Simpsons," which started to lose steam around its eighth season. I think a lot of this has to do with the "Futurama" direct-to-video films, which are now officially considered season five. You can't watch the films without getting the sense that the creators were trying to wrap up the show, and the end of the last film provides a natural place for the series to end. What could be left to tell after going out with such a bang? What could you possibly do after finally letting the show's main couple get together, revealing the identity of Professor Farnsworth's illegitimate son, and cramming every single character in the show's universe into a single shot?

So some feeling of regression was natural. "Futurama" came back to television after a boggling seven-year hiatus from regular series status and a quartet of epic-scale features, only to return to the status quo. They did acknowledge prior events - Fry and Leela became a couple, Nibbler kept talking, and so forth. However, this was keeping within the norm for "Futurama." One of the biggest ways in which the show is different from "The Simpsons" or "South Park" is that the characters can change and grow. The Leela we met in the first episode of the first season is different from the one crusading for mutant rights and being stood-up by Fry on their dinner dates in season six. They can't change too much, of course, because "Futurama" is fundamentally a workplace sitcom that relies on the regularity of the cast's personalities, but the differences are there.

I thought the ratio of good to mediocre episodes in season six was about the same as it had been in the first two seasons, and proved there were still a lot of places that the show hadn't gone yet. My favorites are usually the more heartwarming character-centric installments and the more cerebral, ambitious ones. "Lethal Inspection," gave supporting player Hermes a rare turn in the spotlight, and a glimpse into his unseen past. "The Prisoner of Benda" took the old body-switching concept to wonderful, ridiculous extremes, and episode writer Ken Keeler actually created a new mathematical proof in order to figure out how to logically sort everyone back into the right bodies at the end. And then there was "The Late Philip J. Fry," the latest chapter in the ongoing saga of the Fry and Leela romance. As with all "Futurama" episodes, ever the weaker ones had their moments. "That Darn Katz!" allowed perpetual intern Amy to finally receive her doctorate. Alas, she ends up back at Planet Express, having no other job prospects.

Another factor that "Futurama" has against it is its age. The series premiered on FOX well over a decade ago, and was in reruns on basic cable for years. As with all television that garners a significant amount of nostalgia, its fans tend to mentally erase the weaker episodes and only focus on the highlights. People are always going to remember "Jurassic Bark" and "Luck of the Fryish," and compare the new episodes against them instead of "That's Lobstertainment!" This may be too much for even the most consistently brilliant show to live up to. However, after the season six episodes we've seen so far, I still see so much potential in "Futurama." The more diverse cast of characters and the science-fiction trappings allow for a wider variety of stories than "The Simpsons." And I don't see "Futurama" getting repetitive or bogged down in its own minutiae for a long while yet, not when we're still seeing little changes in the show's ensemble like Nibbler getting assertive with the crew and Amy revealing her brainier side.

Also, "Futurama" feels like a show of the current era of television, even though it's been with us for so long. The humor and references, even in the earliest episodes, have barely dated at all. In fact, it might have been a little too far ahead of its time back in 1999, which is why it took a while to catch on with mainstream audiences. I remember "Futurama" as the show that the geeks (myself included) were all into back in college, and now those geeks are running the world, everyone is obsessed with gadgetry, and more niche, tech-savvy genre shows have risen to prominence. "The Simpsons" is struggling to keep parodying a family sitcom landscape that largely no longer exists. "Futurama," oddly enough, has become the more timely comedy. You could stick GlaDOS in an episode somewhere, and no one would blink.

I'm sure that someday the cultural relevance of "Futurama" will fade away too. But not yet.
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There's been some controversy around "The Illusionist," which is an animated film based on an unproduced script written by the late, great French comedic icon, Jacques Tati. Some of his heirs have been screaming bloody murder about underhanded tactics used to wrest the rights of the script away from the family, and about how the filmmakers have warped and tarnished Tati's legacy by misrepresenting his intentions. Thus "The Illusionist," according to them, is irrevocably tainted and must be condemned. I have no idea whether there is any merit to the claims or not, but I can say that the film does not deserve to be maligned in this fashion. Despite the use of the script, a recognizable caricature of Tati in the lead role, and many Tati-esque visual gags, this is not Tati's film at all. Jacques Tati would never be so broadly melodramatic or earnestly sentimental. He would have included more comedy, more satire, more mockery. This is an homage to Tati, and thus the great director's influence only goes so far. At its heart, the film is the work of animator Sylvain Chomet, and it's brilliant.

The story is set in the late 1950s, and follows a small-time illusionist, Tatischeff, who travels from town to town playing various engagements. He is a master of his craft, but magic acts are going out of style, and he plays to smaller and smaller audiences. By luck, he's invited to a remote island community that is somewhat behind the times, and enjoys a brief period of renewed success. This is where he meets Alice, a young girl who believes that Tatischeff's magic is real, and follows him when he leaves the island. Tatischeff is fond of the girl, though they don't speak the same language, and have some difficulties communicating. He takes her with him to Edinburgh, Scotland, and buys her gifts of clothes and shoes he can't really afford, while pretending that he's better off than he really is. He still regularly performs at a tiny venue, but is also forced to take on a series of menial jobs to supplement his income. Alice keeps house for him in their tiny hotel room, and becomes friendly with other performers who are their neighbors - a clown, a trio acrobats, and a ventriloquist. Sadly, their happiness can't last.

"The Illusionist" runs a brief eighty minutes, and contains very little dialogue of any importance, like all of Chomet's and Tati's films. Instead, the story makes full use of the animated medium in its storytelling, from the nostalgically rendered European landscapes, to the human characters who are all deftly caricatured to some degree, to a few of Tati's famous visual puns. Animation of this caliber is rare, and it's those subtle things like the way Alice takes her first steps in high heels or the way Tatischeff spars with his troublesome rabbit, that set Chomet apart from his contemporaries. The style of the production is reminiscent of Disney features of the 1960s, like "101 Dalmatians," where the color palettes were more muted and the animators' drawings were xeroxed directly on to the animation cels, so the lines had a rougher, more immediate quality. But those films never had nearly the delicacy of mood or the depth of emotion that "The Illusionist" presents. The story has many gentle laughs, but its tone is frequently melancholy and the ending may leave you in tears.

It would be so easy to dismiss this film as slight, as a gimmicky throwback to an older style of animated film, or a piece of ephemera riding the coattails of Tati's masterpieces. Instead, I thought of "Make Way for Tomorrow," and "Umberto D," and all those other classic films about older, struggling men and women, who discover that the times have passed them by and rendered them irrelevant. And though I hate it when reviews use this line, I can't imagine a cartoon that is more emphatically not for children. There's no objectionable content, but I doubt anyone under the age of twelve would be able to handle the slow pace and moody themes. But oh, what an extra dimension of poignancy Chomet acheives by using traditional animation, itself a struggling artform in the age of CGI, to illustrate the tale of a master showman who must come to terms with the fact that he no longer has an audience.

In the end Tatischeff the Illusionist is not Monsieur Hulot, Jacques Tati's hero and alter ego. Tatischeff is older, wiser, and a great deal more vulnerable. Sometimes he seems more like an aging Chaplin than Tati. Moreover, while Hulot fought the encroachment of the modern world, poked fun at it, and illuminated its most ridiculous contradictions for us, Tatischeff must ultimately concede defeat, and does so gracefully. And perhaps that's why he won me over so entirely, and why I don't think I've ever wished harder for a happy ending for any fictional character, though I knew his story had to conclude the way it did. I may adore Jacques Tati, but "The Illusionist" didn't disappoint me for not being a Tati film, as advertised. Instead, I'm glad that we have Sylvain Chomet, and got to meet his version of the Illusionist.
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I knew I had this backed up somewhere. Pretend it's early January.

Disney's marketing campaign for "Tangled" has been so adamant that the film is not one of their typical "princess" films, that it came as a surprise to discover that was exactly what it was - an animated musical about a princess that follows the old Disney formula to the letter. You have the sheltered young girl yearning for for adventure, in this case Rapunzel (Mandy Moore), who has spent her whole life locked away in her famous tower. You have the witchy Gothel (Donna Murphy), who stole Rapunzel from her royal parents for her magical, youth-giving hair, and has become a manipulative surrogate mother. A thief named Flynn (Zachary Levi) breaks from formula slightly, as a dashing rogue who thinks Rapunzel's tower would make a great hiding spot while he's on the lam, but ends up getting more than he bargained for. And what Disney movie would be complete with out the cute animal sidekicks? Rapunzel has a pet chameleon, Pascal, and Flynn finds himself on the wrong side of an antagonistic horse named Maximus.

And the real surprise is that it works. All of it. "Tangled" does a great job of reminding us why the Disney formula was so successful and has endured for as long as it has. For the most part "Tangled" plays it straight, with very little cynical humor, no major stars lending their vocal talents, and not a pop culture reference in sight. And yet it doesn't feel out of date in the slightest. Instead, it's kind of a relief to find an animated film that knows how to get laughs with good characters, solid visual gags, and squash-and-stretch caricature. Even the songs are catchy, with the exception of a syrupy love ballad you'll hardly even notice, because it's paired with some absolutely jaw-dropping eye candy. The only major difference between "Tangled" and the Disney Renaissance films of the early 90s is the fact that "Tangled" is CGI animation, and some of the best I've ever seen. There's a wonderful painterly look to the backgrounds, and something about the floral motifs and the brightness of the colors that pings as ineffably Disney.

There was a lot of press about the studio making changes during production so the film would be more appealing to boys. The changes boil down to the character of Flynn, who narrates the film and shares the spotlight about equally with Rapunzel. He introduces a more worldly, cynical view on the fairy-tale romance, but not nearly to the degree of something like "Shrek." Eventually he has to soften up enough to become a romantic hero. Rapunzel herself is naive but no pushover, and a fun heroine to root for. Her yards and yards of golden hair are fully exploited for their comic potential, and her complicated relationship with Gothel introduces some real tensions of a kind we haven't seen in Disney films before. When Flynn convinces Rapunzel to leave the tower for a quick trip to the neighboring kingdom, she's estatic to be outside, but also wracked with guilt at the thought of deceiving her mother, resulting in severe teenage mood swings.

However, of all the characters, I think the villain of the piece is the most memorable. Gothel is a unique villain in the Disney universe, as there's evidence to suggest that she may really care about Rapunzel, and initially it's not clear how evil she really is. Gothel is bullying and critical, but in that way that mothers sometimes are as their children get older, and they become overprotective or scared of letting go. Donna Murphy, a Broadway vet, does a great job of playing up this ambiguity. Sure, she could be genuinely worried for Rapunzel when the girl sneaks off with a wanted thief, but then Gothel's the one who kidnapped her in the first place. Murphy also supplies Gothel with the sultry pipes for a showstopper of a villain song.

It's a relief to find that Disney resisted the temptation to turn out more CGI films following the Dreamworks model, like the disastrous "Chicken Little," and didn't recoil from fairy-tale romances after the underperformance of "The Princess and the Frog." There are some concession to a 21st century audience in "Tangled," in the form of more lively humor and action sequences, but they're done in very Disney style, and don't overwhelm the rest of the story. Instead, everything we loved and hated about the classic Disney films, from the Broadway-style musical numbers to the wide-eyed heroines to the heartfelt sentiment to the moments of heartbreak are all still here.

Thank goodness.
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Hollywood is currently celebrating the performance of "Fast Five," which had the year's biggest opening weekend box office take with an estimated $83.6 million. It's been a slow year so far, with no big hits on the level of last year's "Avatar" or "Alice in Wonderland," but the success of "Fast Five" may signal that we're in for a stronger summer. What's really interesting about "Fast Five," though, is that it made $35 million dollars in various markets overseas before it opened in the US on Friday, and the international total has since gone up to over $80 million. "Thor" is already up to over $90 million in international box office, and the US will actually be one of the last countries where it will open in theaters, on May 6th. Major Hollywood films opening overseas before or even roughly simultaneously to their premieres in the U.S. used to be very rare. However, for various reasons, we may see more release patterns like this in the future.

The growth of the global box office and piracy concerns have pushed the studios to decrease the delay between release dates in different markets. The US is still the most lucrative market for filmgoing in the world, but for many films the domestic box office now makes up a smaller percentage of the overall gross receipts than it used to. 67% of the billion dollar "Alice and Wonderland" box office came from foreign audiences. Several of the holiday season's underperformers, like "Gulliver's Travels" and "The Voyage of the Dawn Treader," were hits overseas, with a whopping 80% of "Gulliver's" gross coming from outside the US. There are even some rumors that we'll be getting a fourth "Narnia" film, based on the foreign performance of "Dawn Treader," which was triple its domestic take. More and more often, we hear studio executives defending their expensive domestic flops with impressive foreign box office numbers.

This may signal a further shift in the focus of Hollywood moviemaking towards the tastes of the global market. For years, we've been seeing studios favor more action and fantasy films that are easier sells overseas, though dramas like "The Black Swan" and "The King's Speech" have also made the bulk of their profits in foreign markets. Recently Dreamworks Animation announced that they would move away from their more satirical films, like "Monsters vs. Aliens" and "Megamind," because that brand of humor doesn't translate so well in other countries. Should we be worried that American comedies are going to take a hit? Probably not, since most comedies cost far less than big CGI-heavy action extravaganzas, and they're usually profitable no matter what the foreign markets do. Ditto the romance and horror films that generate less interest overseas. However, animation, action, fantasy, and science-fiction films will continue to get more attention and see their budgets expand.

I doubt the earlier foreign premiere dates will have much impact on most US audiences, who rarely pay attention to what's going on in the film world outside Hollywood, but I can see some additional benefits for the studios to this approach. They can test out and refine their ad campaigns in other markets, and build up buzz from early successes. "Fast Five" came out on top in a head to head with "Thor" in Australia over Easter weekend, which generated a lot of press and a lot of attention. Being at the end of a big film's release schedule might also be helpful to pickier American moviegoers, because we might get to hear some actual audience reaction along with all the hype. Early reviews for "Fast Five" and "Thor" were pretty strong, but the real test will be what happens when a film garners tepid or negative responses in other countries. Traditionally the different international film markets don't have much impact on each other, but in the age of the internet that's no longer a certainty.

In the end, the biggest impact may be on the entertainment reporters and number crunchers, who are always looking for something new to write about, and love being the first to declare a new film a hit or a flop. "Rio" did especially well in Russia and China the week before it premiered in the US, leading to early prognostications that it would be a hit here as well. It was, but not to nearly the extent that it was in the rest of the world. To date, "Rio" has made about $100 million domestic, and about $250 million foreign. But still, those foreign numbers might be what get "Rio" a sequel, where titles with similar domestic numbers like "Hop" and "Rango" probably won't. "Hop," that cuddly Easter bunny film, notably tanked in most other countries because, of course, most of the rest of the world doesn't celebrate Easter.
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It's always bothered me that we have a double standard that says boys are not allowed to like the media that is primarily created for girls, and men must be viewed with suspicion for admitting a penchant for media aimed at women. Girls can play with Hot Wheels cars and watch action movies without too much fuss, but boys are not allowed to play Barbies or read romance novels unless they want their sexuality questioned. I guess I shouldn't be surprised, as we're still living in a society where the innocuous act of painting a little boy's toenails pink can get "traditional values" watchdogs worked up into a lather. This ends up devaluing the media aimed primarily aimed at women and girls, which often get characterized as having limited appeal because it seems like it's unacceptable for half of the population to think these shows and films could possibly have any appeal for them.

So I was pleasantly surprised to discover that the new "My Little Pony: Friendship is Magic" cartoon, created for Hasbro's fledgling Hub Network, has managed to amass a huge Internet cult following among young adult and adult males since it premiered last year. This isn't the first time that a cartoon for kids has attracted an unintended audience. "Spongebob Squarepants" was famously popular with the college crowd and Cartoon Network's "Adult Swim" block has found success programming nostalgic content in the late night hours. Animated features have been cleaning up at the multiplexes with all audiences. But wait, "My Little Pony"? The Hasbro 80s toy line was associated with the most pandering, hyper-feminized depictions of girly girlhood from day one, all cuteness and sparkles and light. I had a Princess Sunbeam and a So-Soft Sundance when I was a kid, who came with magic glitter wands and mane-and-tail-brushing accessories. What on earth could possibly be drawing grown menfolk to this?!

The new "My Little Pony" differs in some significant ways from the old. From what I've seen of the cartoon, it's a modernized revamp with many similarities to "The Powerpuff Girls" in style and humor. And no wonder, since series creator Lauren Faust worked on both "Powerpuff" and "Foster's Home for Imaginary Friends." There are six major characters, all female, big-eyed, candy-colored little ponies with names like Fluttershy, Pinkie Pie, and Twilight Sparkle. "My Little Pony" still caters to a traditional feminine visual aesthetic, and vehemently so. Yet there's nothing overtly girly about the stories or the jokes or the show's messages. Popular tomboy characters like Rainbow Dash and Applejack balance out the lone glamor girl, Rarity. And with such a diversity of personality types, there's almost no gender stereotyping to speak of. The show comes off very positive and bright and fun, with lots of universal appeal. I don't see why cartoon-loving guys shouldn't be fans of the new "My Little Pony," except the mainstream American culture insists that anything cute and cuddly and aimed at little girls is absolutely verboten for their demographics.

Well phooey to that, I say, and I'm not alone. There's been a proliferation of male "My Little Pony" fans, who have been dubbed in some circles as "bronies." You still see a lot of self-hatred, a lot of mockery, and a lot of plain old fear of ridicule emanating from some male viewers. The naysayers can get pretty vicious. However the fansites have been popping up like daisies, the fanart has gone nuclear, and the Internet memes are everywhere. I haven't been able to get through a message board lately without seeing Rainbow Dash or Twilight Sparkle graphics. And what I find most encouraging is that this isn't ironic fannishness or trend following or some retro nostalgia thing going on. The guys who like the show tend to genuinely like the show for being exactly what it is. The sincerity, the lack of cynicism, and the sunny attitude of "My Little Pony" are taken as good points. I think part of the reason why so many guys are flocking to this cartoon is because these are qualities often lacking in the media aimed at them.

Pulling out the armchair psychologist for a minute, media folks often seem to forget that boys have protective, nurturing instincts and get warm and fuzzy feelings just like girls do. It's not a bad thing to encourage this. I mean G.I. Joe and He-Man and the Transformers have their place, and I certainly don't want to devalue the merits of a good Ninja Turtle martial arts battle, but I see nothing unmanly about getting some joy out of the adventures of a couple of cute, wacky little ponies too. It's always good to have some balance in your media consumption, and maybe it's time to broaden the ambit of masculinity, just a little. The new "My Little Pony" is really pretty darn awesome, and nobody should feel bad for being a fan.
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In the past few days we've gotten several headlines proclaiming that China is banning depictions of time travel movies and television. The truth is a little more complicated. One of China's media monitoring agencies is issuing new guidelines for the portrayal of time travel in Chinese-produced media, in response to the rising popularity of a certain genre of fantasy television program where modern-day people go back in time. Time travel isn't being banned outright, but the guidelines will probably lead to a lot of hand-wringing and self-censorship. The stated reasoning here is that the historical inaccuracy of these programs is a cause for concern, but many aren't buying it. This is a totally idiotic decision, of course, so I'm just going to spend the rest of this post talking about my favorite time travel movies. And no, I haven't seen "Source Code" yet.

"La Jetée" (1962) - In English, "The Pier." This 28-minute French short by experimental filmmaker Chris Marker is one of the best time travel stories ever put to film. It's almost entirely composed of black-and-white still photographs, and tells the story of a man from a post-apocalyptic future who is sent back to the present day, to witness a moment of tragedy that has haunted him since childhood. The images in "La Jetée" are so simple, but incredibly indelible and resonant. It spawned a quasi-remake, Terry Gilliam's "Twelve Monkeys" (1995) with Bruce Willis and Brad Pitt, that's also worth a watch.

"Scrooge" (1970) - This is my favorite live-action version of "A Christmas Carol," the boisterous musical with Albert Finney as Scrooge and Alec Guinness as Marley. (I confess it still comes in second to "Mickey's Christmas Carol" for me.) I can never seem to get through a holiday season without this movie, especially the big finale ending musical sequence. I include it here because the story of Ebenezer Scrooge is the perfect example of time travel as pure fantasy, as a concept that existed in fiction across many different cultures long before it became associated with science-fiction.

"Time After Time" (1979) - This film posits that H.G. Wells (Malcolm McDowell), who wrote "The Time Machine," not only built himself an actual time machine, but Jack the Ripper (David Warner) got his hands on it and traveled to present day San Francisco, forcing Wells to give chase. McDowell is excellent as Wells, who is a fish out of water in the modern world, of course, but resourceful and smart enough to quickly find his way - and then right into the arms of Mary Steenburgen. I always wondered if Steenburgen being cast in the third "Back to the Future" film might have been a nod to the ending of this one.

"Time Bandits" (1981) - A little boy and band of miscreant dwarves have adventures together, while traveling through time and space with the help of a map stolen from the universe's Supreme Being. They meet historical figures like Napoleon (Ian Holm) and Agamemnon (Sean Connery), tangle with a ogre with a back problem, take a cruise on the Titanic, and have a final showdown with Evil, who is naturally played by David Warner. "Time Bandits" remains one of Terry Gilliam's best films, a gleeful romp through history and mythology, jam-packed full of "Monty Python" humor with some wickedly dark touches.

The "Back to the Future" Trilogy (1985-1990) - Surely you didn't think we were going to get through this list without these movies, did you? Robert Zemeckis' time travel trilogy has aged wonderfully, even though we're fast approaching the date when it will be definitely proven that we will not have hoverboards and Mr. Fusions by 2015. These are such perfect popcorn pictures, full of perfectly timed comedy and action, with two immortal heroes of the 80s at the forefront - Marty McFly and Doc Brown. In the same vein, though not in the same league, are the "Bill and Ted" movies, which are silly and cheesy and still totally excellent, dudes.

"Primer" (2004) - An indie horror film about a pair of young Silicon Valley entrepreneurs who accidentally invent a time machine and proceed to misuse it. "Primer" was shot on a shoestring budget and has almost no special effects, but generates plenty of tension with a great script and performances. Full of paradoxes and multiple timelines to untangle, some viewers have worked out incredibly elaborate explanations for what we see onscreen. Or you can just sit back and enjoy the escalating madness like I did. Covering similar ground is the Spanish language "Los Cronocrimenes" ("Timecrimes") from 2007, another intense little cautionary tale.

"The Girl Who Leapt Through Time" (2006) - Mamoru Hosoda's anime is a charming, sweet fantasy about a teenage girl named Makoto who discovers she has the ability to make short jaunts into her past. She has a lot of fun with her power at first, but then it starts causing no small amount of trouble. The movie is distinctive for its sunny tone and easygoing atmosphere, which features a lot of humor and sentiment. There are some pretty eye-catching visuals too, especially where time slows down or speeds up.
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I'm sorry to hear that "Sym-bionic Titan" hasn't been renewed by Cartoon Network. I know a lot of fans of the Genndy Tartakovsky animated series, who are all of the opinion that a single twenty-episode season is simply not enough. Who have been dismayed that the network has bounced the show all over their schedule, and finally stuck it in its current Saturday morning slot. The last episode airs this weekend. And so this puts me in the awkward position of being that person who simply doesn't understand what all the fuss is about. I still enjoy cartoons and action cartoons in particular, but something about "Sym-bionic Titan" just rubbed me the wrong way from the beginning.

I had reservations from the moment I saw the first preview at last year's Comic-Con. "Titan" is Tartakovsky's take on the old 60s and 70s style Japanese giant robot shows, like "Voltron" and "Gigantor." There are three main characters, Ilana (Tara Strong), Lance (Kevin Thoms), and Octus (Brian Posehn), two refugee aliens and a robot from the planet Galaluna. They're forced to hide out on Earth and disguise themselves as humans, in order to evade the evil Mutraddi mutant monsters. When they fight, it's with mecha suits that combine - through the obligatory hokey transformation sequence - to form the superior Sym-bionic Titan of the title. To date I've seen three or four episodes, enough to give me a decent look at the show. It's certainly well-written, the production values are great, and it isn't nearly as formulaic as the premise would suggest. But that said, I still don't get what makes this show so special.

More than anything, I think it's the style of the visuals that are giving me a hard time. I liked Tartakovsky's "Dexter's Lab" as much as anyone else, and I thought his take on the "Star Wars" characters for "Clone Wars" was inspired, much better than the CGI versions currently mucking around on Friday nights. "Samurai Jack," with its spectacular art direction and character designs, is one of my favorite modern animated shows. But I think Tartakovsky dropped the ball with "Sym-bionic Titan." Ilana and Lance look like very simplified versions of Leiji Matsumoto space opera characters, but they're rendered in such different proportions with lines typical of cartoonier Western fare, it's visual culture clash. The evil aliens they fight are just plain ugly, often insectoid, jagged creatures drawn in lurid colors. The mecha designs had the opposite problem. They were all very Japanese and very dull. I can't think of any distinguishing features of the Sym-bionic Titan beyond the fact that it's translucent and the name doesn't roll off the tongue so easy.

The characters? Fun, but typical. Lance is often suspicious, Ilana tries to stay cheerful, and Octus has occasional existential crises. They all have pasts and they all have inner struggles, but nothing particularly original or groundbreaking. Some of the stories are ambitious, sure, and sometimes the images can be very visually striking, but I haven't seen anything on the level of "Samurai Jack" or the Tartakovsky version of "Clone Wars." Ultimately all signs point to "Sym-bionic Titan" being a pretty typical giant robot show, with some high school shenanigans tossed in for humorous purposes. Is there a larger story arc here that I've missed somehow? Did they play all the good episodes at the beginning of the season? The installments I've watched have been those I've been specifically directed to by ardent fans, and this doesn't ping as a serialized adventure where you have to watch every episode in sequence to get the full effect of the story. So what am I not seeing?

I wonder if it's because I've watched the original Japanese shows that "Sym-bionic Titan" references, and so many of the subsequent mecha and robot anime that followed in their wake. I already know how these stories work, and Tartakovsky's not straying very far from the usual formula. Or maybe I'm missing out on some context because I haven't been keeping keeping up with the most recent ones. I certainly don't think I'm getting too old for cartoons - the ones who really love them never do. I'm afraid I just have to conclude that "Sym-bionic Titan" is not to my taste. It seems to have hit all the right marks for a lot of people, but it's just not for me.

But seriously, could someone tell me what's the point of casting Brian Posehn to play a robot who does not sound anything like Brian Posehn?
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When I was younger, I went to a school dance with a group of friends and had a great time. It was only later in the evening, as we were all going our separate ways, that my best friend pulled me aside and explained that there had been drama going on all night between two of my other girlfriends who were fighting over the same boy. I'd been totally oblivious that anything like that was happening, and felt sheepish and little embarrassed. Some of the same feelings came up while watching "Waking Sleeping Beauty," a documentary that chronicles the Disney animation renaissance, from the early 80s up to the release of "The Lion King" in 1994.

As I've mentioned before in many of these blog posts, I was a Disney kid. I was exactly the right age at exactly the right time to be utterly swept up in Disney animation's return to glory in the 80s and 90s, and so became something of a life-long Disney obsessive. I'd read some of the literature about what was going on behind the scenes, and knew that the sugar-coated studio version of events was all a front, but most of the negativity involved the public sparring between Michael Eisner and Jeffrey Katzenberg that went on during 1994. As far as I knew, everything had been going fine up until that point. So it was jarring to see how bumpy that preceding decade really was for the studio, all the blood, sweat, and tears that went into pushing feature animation up to those towering creative highs, and the personal tensions that were apparent between the three men who were so often the public face of Disney during that period - Eisner, Katzenberg, and Roy Disney.

"Waking Sleeping Beauty" was directed by Don Hahn and produced by Peter Schneider, who have credits on many familiar Disney features. The documentary is made up entirely of archival footage, a good mix of the animators' home movies, still photos, marketing material, news footage, and period interviews. Disney fans will also be gratified to see clips from in-progress versions of the films, recording sessions, and dropped musical sequences. Hahn provides much of the narration himself, but also turns the microphone over to many of the other players involved in order to let everybody have their say, even putting some of the unused audio on the commentary track. Because of the notorious lengths that Disney goes to in order to protect its public image and intellectual property, this is the first time that many of these stories have come to light, and there's still a sense of walking on eggshells at certain points. Perhaps the filmmakers were too close to their subject matter, as they do have a tendency to sentimentalize events and the nostalgia is awfully thick. Notably, Hahn only alludes to the larger fallout from Katzenberg's departure and the painful reversal of fortune for Disney animation that would occur over the next ten years.

But at its heart, this is the best look behind the scenes of Disney animation that I've ever seen, and finally helps to humanize many familiar names. It makes so much difference to actually be able to watch video of lyricist Howard Ashman, often described as one of the driving creative forces behind "The Little Mermaid," "Beauty and the Beast," and "Aladdin." He's showered with praise and affection by everyone in the film, but I appreciated the inclusion of some of the not-so-nice incidents too, like Ashman blowing up at "Beauty and the Beast" director Kirk Wise, cheerfully rendered in a series of caricature drawings. The film is also very good at providing important context and little details to many events in the studio's history, such as the failure of "The Black Cauldron" in 1985 being especially bitter because they were trumped at the box office by Nelvana's "Care Bears Movie." And when the animators get kicked off the Disney lot and relocated to Glendale, we're treated to video of them working out their frustrations by re-enacting "Apocalypse Now."

I urge you to see this film on DVD if possible, for the additional supplemental materials. There's at least a good hour of deleted sequences and full versions of certain clips. An encounter with a young Tim Burton, for instance, is absolutely hysterical when you see the whole thing. If I have any beef with the film it's that I wish we could have seen more of the animators. The only people we follow through those ten years, start to finish, are the executives. The narrative would have been strengthened by following one of the artists - possibly Don Hahn himself - through that time period too. Also for anyone who isn't a Disney nut, it's difficult to keep track of everyone in the film. I honestly wondered a few times if someone had mislaid some captions somewhere.

But these are minor quibbles. "Waking Sleeping Beauty" is a rare, candid look at what was really going on in the Magic Kingdom while the world was falling back in love with Disney. Some of it was magic, but a lot of it was shrewd executive brinksmanship, a changed corporate culture, and a small group of people working very, very hard for a a very long time. It's about time we got to see their side of the story.
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You've probably heard by now that a new draft of the script for the American remake of "Akira" is circulating in Hollywood, and there's a shortlist of Caucasian actors up for the two leads, Kaneda and Tetsuo, who were originally Japanese teenagers, but are now almost certain to be transmogrified into twenty-something and thirty-something white guys. I wrote up my thoughts on the casting issues over a month ago, when James Franco was rumored to be up for one of the roles. And since I spent most of yesterday examining the Katniss casting controversy, I'm just about fed up with anyone working as a casting director in Hollywood right now.

So let's switch gears. If you have to Americanize "Akira" - an idea I'm not crazy about, but if you have to - what would be the best way to do it? How do you balance what the studio wants, which is a big, easy-to-sell, effects-driven action movie, with what the fans want, which is something more faithful to the original Katushiro Otomo manga and/or 1988 anime adaptation? First, it needs to be said that what Warner Brothers is really interested in exploiting here is not the complex, groundbreaking story of "Akira," but simply its recognizable title and notoriety. And so few people are really familiar with either version of the story, especially the younger audiences this film will probably be aimed at, it makes little difference to them if the American adaptation has anything to do with the original beyond a few superficial similarities.

In order to minimize the damage then, Warners should avoid attempting to court the original fans, and make no claims to faithfulness to Otomo's work. Frankly, experience has shown that they're not capable of delivering a faithful adaptation, and they would only invite backlash by making any half-hearted attempts to do so. "Akira" is a story of an anarchic motorcycle gang causing mayhem in a dystopian Neo-Tokyo, and Warners is clearly unwilling to feature either Asian actors or a Japanese setting. I highly doubt that they would be willing to depict the full extremes of the violence and gore that were present in the originals either, though the content is one of the reasons why "Akira" is so fondly remembered by my generation of anime fans - it was one of the few available animated films of the time that was unapologetically R-rated.

One alternative, that is probably the most likely approach, is to entirely transplant the story into an American context the way that "The Departed" adapted "Infernal Affairs," or conversely, the way "Throne of Blood" adapted "Macbeth." Simply take the concepts and ideas behind "Akira" and reinterpret them with American settings and characters. Early reviews of the script reveal that the action has already been moved from Neo-Tokyo to Neo-Manhattan. The only thing that would need to remain Japanese would be the title, for the sake of brand recognition. I'm honestly puzzled why the current Steve Kloves version of the script apparently keeps the original names of the protagonists, Kaneda and Tetsuo, which are obviously Japanese. If Warners seriously wants anyone on the announced shortlist to be involved without controversy, they're better off creating entirely original, Western characters.

Another possibility would be to create an original story set in the same universe as "Akira." That way, the filmmakers could use or reference some of the familiar events and characters while not being beholden to them. Instead of trying to reimagine Kaneda as a New Yorker twice his original age, simply tell a story of an entirely different biker gang from Neo-Manhattan, and maybe let Kaneda cameo as a survivor of the original film. That would preserve the fact that he's a Japanese icon, and avoid stepping on too many toes. They could even reuse the mysterious Akira as a macguffin in the story, and thus provide a reason for why the film is titled "Akira."

As I have said before, there's nothing intrinsically wrong with the idea of an Americanized "Akira" adaptation, but there are a whole lot of ways it can all go wrong, and I think Warner Brothers has already taken some serious missteps here. Fortunately, they're still early in the process, the script can be rewritten, and that shortlist of actors isn't set in stone. There's time to do some damage control and address these problems. Still, I'm continuously amazed at how shortsighted and tone-deaf the filmmakers have been. Are they completely cut off from the current culture? Do they think that the teenagers who have grown up with anime for the last fifteen years aren't going to notice the whitewashed Japanese characters?

I can't help feeling that we're in for another cinema trainwreck. Oh well. Maybe they'll only learn through failure.
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Something interesting happened this weekend at the box office. There were four new releases, and they were ranked by the critics from good to bad as follows: "Rango," (88% Rotten Tomatoes score), "The Adjustment Bureau" (69%), "Take Me Home Tonight," (30%) and "Beastly" (21%). Their performance at the box office more or less followed suit, with "Rango" in first at an estimated $38 million in receipts, "Adjustment" in second with $20.9 million, "Beastly" in third with $10.1 million, and "Take Me Home Tonight" bombing quietly with $3.5 million, not even making the top ten. However, then we come to the CinemaScore results, which tell a different story entirely.

CinemaScore is a marketing firm that surveys audience reactions to films on opening weekend, letting viewers grade them on an A to F scale. The studios buy the data, in order to see how their films have been received by various segments of the viewing audience. The general public wasn't privy to the scores in the past, but various industry outlets have started publishing them along with the usual box office reports. This weekend, according to their CinemaScores, the top three films' performances with audiences were flipped from the critical and financial measures. "Beastly" got the highest scores with a B grade, "The Adjustment Bureau" also got a B, but the highly lauded "Rango" only received a C+. For the record, "Take Me Home Tonight" rated a C. A movie is generally considered to expect poor word-of-mouth if it gets less than a B grade, since the mainstream audience is much kinder than the critics.

The Cinemascore data is no real determinant of quality, or even popularity. For one, they're highly misleading, in that they're only surveying those who bought tickets to see these films on opening weekend. The audience for "Beastly" was predominantly made up of teenage girls, who were fans of the young stars, Vanessa Hudgens and Alex Pettyfer. Their demographic gave "Beastly" an A- in contrast to the adult critics who gleefully tore it to shreds. And then there were the audiences for "Rango," which were predominantly families with young children. According to the reviews, they got a weird, unconventional, spaghetti-western homage with several instances of adult humor and language that strained at the bounds of its PG rating. Critics welcomed the movie's daring, but the material may have proved too much for viewers expecting something more in line with the usual Dreamworks or PIXAR fare. Older audiences were particularly hostile, with those over 25 giving "Rango" a flat C grade.

What's really interesting is that the disparity between the box office performances of these films and the CinemaScores shows that there's really no correlation between how much audiences like them and how they perform in the first week. Big opening weekend numbers are driven by marketing campaigns and hype, and the studios putting so much importance on these initial numbers indicates that how well a movie can be made to target a certain audience tends to matter more to the bottom line than the quality of the product. The CinemaScore grade for "Beastly" shows that the CBS Films was right on target, pandering perfectly to that critic-proof audience of teenage girls that loves the "Twilight" movies. An old line from "The Lady Eve" comes to mind – "A girl of sixteen is practically an idiot anyway." And I say this lovingly, as a former sixteen-year-old girl whose favorite film at one point was "Newsies."

"Rango," on the other hand, wasn't a good fit for the family audiences it was aimed at, which may affect its financial performance in the weeks to come. Many big-budget would-be blockbusters take a dive in the rankings in their second weekend, and I expect "Rango" will probably do the same. On the other hand, the marketing campaign did everything right, playing up the involvement of its star, Johnny Depp, and the eye-popping graphics from ILM, so "Rango" is bound to make back its money. The Cinemascore data, along with any bad word-of-mouth it might foretell, will probably encourage Paramount to push for less risky projects in the future. In the end, it's woe to the offbeat, hard-to-categorize movies that can't be pigeonholed into a particular category or easily sold to a certain demographic.

Ultimately CinemaScore tells us less about the movies than it does about the studios and how they sell films to American audiences. Clearly there were people out there who loved and championed "Rango," but according to the studios these were the wrong people, because they weren't the ones the marketing campaigns were targeting and they weren't the ones who came out and bought tickets on opening weekend. Personally, "Rango" has gone to the top of my to-see list precisely because of the reaction its gotten. I like dark and weird and offbeat. And I'll take an animated movie that takes chances, the way "Rango" does, over a by-the-book crowd pleaser like "Gnomeo and Juliet" any day.

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